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{/googleAds} Which of the following do you think will influence new product development and grow in popularity in 2014 (top seven of 14 options)?

• Craft beers – 63.1%
• Community spirit - allotments, pop-ups, community restaurants, tweet-ups – 58.5%
• Butchery – barbecues, roasts, stews, joints of meat, ribs and steak houses – 56.9%
• English wine – 49.2%
• Fruit and herb combinations – 40%
• Wild tea, bubble tea, tea smoothies, all things tea! – 35.4%
• Eccentric afternoon tea – 29.2%

Helen Lewis, author of the report and managing editor at food&drink towers, said: 'The Ten Top Trends for 2014 report is an invaluable resource to food and drink companies that is now expected every year by small producers considering their first product launch as well as multinationals around the world.'

Almost 60% of respondents believe community spirit to be a hugely influential trend for 2014. We’re thinking allotments, pop-up restaurants, street food, local food markets and stalls, food clubs, wine and beer tasting clubs, even ‘tweet-ups’. Community Sprit brings the fun and social side back into dining, which are, in our opinion, vital to connecting a food/drink brand with the end user time and time again.